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Discover, try, and review the latest better-for-you products. The 'Product Hunt' for CPG

Discover, try, and review the latest better-for-you products. The 'Product Hunt' for CPG

At Social Nature, we’re creating the first better-for-you product index powered by our online community of 500K+ shoppers. Our community comes to Social Nature to discover, try and review products so they can make better choices on their next shopping trip. Brands tap into our community of 500K+ shoppers to test new natural/organic products and generate advanced consumer insights. Retailers use our data to make decisions on what natural/organic products to stock on their shelves.

Join our amazing team to help more consumers and retailers make the switch to better-for-you products, and help natural/organic brands win.
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Annalea Krebs

Avatar for Annalea Krebs
Eco Marketing Maven. Founder of @Social Nature Previously founded @ethicalDeal (acquired)
Total raised

$2.7M

Funded over

2 rounds

Latest round

Seed (Dec 2019)

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Employee stock options

Holiday flex week

Natural snacks & fair trade coffee

Annual retreat

Bright gastown office

+4 more