Performance marketing, driven by creative innovation
Managing Director of Search Marketing$100k – $150k
We’re looking for a creative and energetic full-time Managing Director of Search Marketing to join our team in our New York City office. In this role, you’ll be a founding member of an entirely new line of business for the agency: Expanding our services offering with paid search, shopping ads, and demand generation via PPC channels.
This key leadership role is 3-pronged. You will audit performance and assist in closing of prospective PPC media clients’ business, traffic & optimize campaigns on relevant ad buying platforms, and collaborate with senior analysts & our in-house creative team to formulate strategic action plans for each client.
The ideal Managing Director of Search Marketing candidate is both creatively-minded and performance-driven, a strong collaborator, and an all around figure-it-out-er. Applicants should have an understanding of search, shopping, and PPC advertising for ecommerce, a creative awareness of the performance digital advertising field, and experience with winning new business and profitably scaling client ad spend.
As a part of our team, the Managing Director of Search Marketing will have the opportunity to build a new agency service offering from its earliest stages, leverage performance analytics for long-term client growth, develop innovative demand generation strategies for the worlds’ fastest-growing brands, and grow their skillset in a fast-paced and exciting startup environment.
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Audit accounts, creatively pitch, and help close new business for Social Method’s new Demand Generation & PPC services offering
Manage client search, shopping, and PPC ad budgets
Create and traffic ads daily PPC ad buying platforms like Google Ads, Bing, and more
Build and hire a team of account managers in support of an overall agency strategy plan
Perform bi-weekly check-in calls with clients and senior analysts
Pull daily reports on ad performance and make adjustments to ensure ROI is hitting goals
Work closely with our creative team to brainstorm creative & copy, drawing on client needs and input where possible
Translate technical concepts into actionable, tactical and strategic action plans
Familiarize yourself with client products & come up with promotional strategies on digital channels
Formulate clients ads using your own ad copy & image/video assets
BA/BS degree or equivalent media buying / advertising analyst experience
5+ years experience in paid digital advertising, specializing in paid search, shopping, and PPC
Experience auditing, pitching, and closing prospective business in an agency environment
Strong analytical track record
Experience analyzing and driving marketing insights from data
Experience building and managing a team of direct reports to compound agency impact for clients
Understanding of the online advertising industry
Self-starter who thrives in a startup environment
Proactive, organized, and able to work well individually
Strong structured thinking, and business savvy to leverage online data in order to understand online audiences, and help our clients develop high-impact, efficient online advertisements
Meet your team
Social Method at a glance
Social Method focuses on Performance Marketing, Social Media Marketing, Digital Marketing, Advertising & Creative Agencies, and Creative Strategy. Their company has offices in New York City and Washington DC. They have a small team that's between 11-50 employees.