Performance Marketing Manager

ROLES & RESPONSIBILITIES

• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing multi-million dollar annual budgets and campaigns across all digital channels to drive
• strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic &
• own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback
• & present results.

SKILLS & EXPERIENCE

Education

• Must have a bachelor’s degree in Marketing, Business Administration, Information Technology or any
• other related field.
• An equivalent of the same in working experience is also acceptable.
• Experience
• Minimum 3 years working experience in performance marketing domain.
• Working experience in an online business environment building and scaling large acquisition programs
• that target consumers, as well as experience in media planning across a broad online media mix.

Skills

• Exceptional analytical skills and demonstrate a fluency in acquisition metrics, being able to evaluate
• and orchestrate large campaigns spanning numerous marketing channels.
• Proficiency in optimizing and executing large scale Google Search & Display Ads as well as Facebook
• Ads, Snapchat Ads, OTT platform ads, Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix,
• AdChakra, DSPs like DV-360, MiQ, In-Mobi, Revx, content platforms like Taboola, outbrain, re-
• marketing platforms like Criteo, Adroll etc.
• Capability of determining key metrics, constantly reduce operational costs, and measure the success of
• performance strategies.
• Ability to mine consumer insights and understand human psychology to come up with and develop
• creative marketing acquisition tactics that can be applied through all the channels.

Compensation
As per industry standards (competitive)