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SBA loans made easy

Product Marketing Manager

$110k – $150k
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California residents can learn more about how we use your information by visiting sites.google.com/view/smartbizloans-employment-ccpa
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The Product Marketing Manager ensures that our customers get the right message, through the right channels at the right time. They represent the customer’s voice in product strategy discussions and decisions. The ultimate goal is to make sure products are communicated collectively to drive growth, conversion, product usage and customer satisfaction. The ideal candidate will have a solid understanding of product strategy, building brand awareness, growth marketing, and have a track record of strong cross-functional coordination. They must also possess exceptional analytical, writing and communication skills.

You Will
· Identify (segment) target customers, their needs, and how our various products will meet those needs on an ongoing basis
·Understand customer needs through surveys, interviews, and analysis of product usage data as well as the overall market landscape
·Be a conduit for the voice of the customer to the product team and company · Own, design and iterate on our value proposition, positioning and messaging across all customer touch points and SmartBiz properties
· Own in-flow communications and positioning to customers
·Develop marketing strategies to accelerate growth of products among target audiences
·Lead go-to-market strategies, key messaging development and tactical plans, ensuring that all customer-facing teams are on-message and maximizing each channel
·Work closely with BI to analyze results of understanding impact of marketing strategies
·Be the expert within your area of ownership by staying on top of industry, technology and competitive trends; translate them into POVs, share insights with Product and business teams
·Own lifecycle communications for acquisition, engagement and retention
·Develop and implement data-driven multi-channel (email, push, SMS, in-app) lifecycle communication and marketing strategies aimed at optimizing product growth and retention
·Drive post-launch marketing programs to scale product growth
·Review competitive offerings and drive ongoing differentiation
·Offer creative problem solving and analytical reasoning
·Provide input for marketing automation requirements as needed.
·Work closely with Product, Design, BI and Marketing leadership to support cross-functional initiatives  

Qualifications
· A BA/BS degree or equivalent practical experience ·      
3 to 5 years professional experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
·Powerful storyteller: written, verbal, and visual
·Heap, Google Analytics and Tableau experience a plus
·Previous background in B2B marketing, preferably with experience in either business apps / technologies, early stage startups, or with exposure to small business audiences
·Strong quantitative analytical ability and excellent written and oral communication skills
·Demonstrated ability to collaborate effectively across multiple teams
·Comfortable in a fast-paced, entrepreneurial, start-up environment
· Understanding of small business lending landscape a plus.
·Genuine interest in and curiosity in helping small businesses succeed 

SmartBiz Loans is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. SmartBiz Loans will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.

Smartbiz Loans at a glance

SBA loans made easy

Smartbiz Loans focuses on Finance Technology and Fin Tech. Their company has offices in San Francisco and Austin. They have a mid-size team that's between 51-200 employees.

You can view their website at https://www.smartbizloans.com/ or find them on Twitter, Facebook, and LinkedIn.

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