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High-Growth Natural Food CPG Brand

High-Growth Natural Food CPG Brand

Simple Mills, Inc. is a rapidly-growing, Chicago food company that makes delicious baking mixes, and ready-to-eat crackers, cookies & cake frostings from simple, whole-food ingredients. A few highlights include: - Baking Mixes: #2 largest natural baking mix company by dollars sold and #1 for dollar sales per point of ACV in the natural channel and #1 for dollar sales per TDP in the conventional channel among natural brands - Crackers: #3 largest natural cracker brand after our launch of crackers in March 2016 - Frosting: Launched one of the only organic frosting products on the market, which is quickly gaining scale and distribution - Retail distribution in over 8,000 stores nationwide - Whole Foods, Target, Albertson’s / Safeway, Wegman’s, Sprouts, etc. - Featured in The New York Times, Forbes, Inc, TODAY SHOW, Rachel Ray, Health Magazine, Natural Food Merchandiser, Food Business News, etc. - Home to one of Forbes’ 2017 30 Under 30 & Business Insider’s Top Trending Products of 2017

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Founder Simple Mills • Consultant at @Deloitte Consulting • Studied at @University Of Chicago Booth School Of Business, BA from University of North Carolina Chapel Hill
Total raised


Funded over

1 round

Latest round

Jul 2014