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Simon Data is building a next-generation data platform for marketing

Simon Data is building a next-generation data platform for marketing

Data is the key to modern marketing. Yet operationalizing all of the data you collect has historically been both labor-intensive and error-prone. Simon changes all of that by eliminating the pain from three of the most friction-laden marketing activities:

- Unifying disparate data sources
- Connecting your data to your marketing channels
- Running rigorous tests and tracking results downstream

Simon does this by sitting between all of your data sources, giving you the ability to create bespoke customer segments using any combination of criteria. Simon then powers smart, automated workflows that connect these segments to all of your marketing channels, all with a built-in suite of testing and reporting tools to help you optimize every aspect of your lifecycle marketing.

Matt Walker

Avatar for Matt Walker
CTO at Simon Data wrangled data at Apple (data science), Etsy (big data), Adtuitive (sold to Etsy) and Pervasive (big data before it was a thing). UT and Rice.
Thoughtful start-up executive with significant experience in strategic planning, marketing, business development, sales, and product management.
CEO & Co-founder @Simon Data

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