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Modern Analytics & BI Built for the Cloud

Digital Marketing Manager

$90 - 120k Estimated
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We are looking for a hungry and hardworking Digital Marketing Manager to join our growth focused startup marketing team. As a Digital Marketing Manager at Sigma, you will lead the company's digital marketing strategy as we execute our vision of breaking down the barriers to total analytics adoption.

The digital marketing strategy is critical to Sigma’s success. You will help determine how fast the company builds awareness in a crowded marketplace and bring its game-changing business intelligence (BI) solution to data-hungry customers across every industry.

The right candidate for this position brings a love of data and a passion for digital marketing—and isn’t afraid to swing for the fences with creative campaigns that will leave the entire industry talking.

*What You Will Be Doing*

- Manage all digital channels for Sigma.
- Conceptualize, plan, and implement the overall digital marketing strategy from the ground up for the most innovative BI solution to hit the market in decades.
- Establish ongoing optimization and reporting across top digital channels like SEM, SEO, paid social, display advertising, referrals and remarketing.
- Take ownership of Sigma’s website and landing pages, with a desire to constantly innovate on existing infrastructure and focus on driving people to Sigma’s product and content.
- Enhance our marketing attribution and reporting capabilities using Salesforce, Google Analytics, HubSpot, and other tools to effectively measure digital marketing’s impact on key metrics like visitor-to-lead conversion rates, ROAS, sales pipeline development, and CAC.
- Drive the creation of team dashboards, sharing key learnings to the marketing team and broader company on a monthly basis.
- Elevate Sigma’s social media profile by bringing the BI community, social influencers, and data lovers together to join the online conversation.
- Always keep an eye out for ways to improve existing online content, with a focus on data-driven results.

*Who You Are*

- Identify as a data geek at heart. You love navigating large volumes of data to get to actionable insights that can be used to up Sigma’s digital marketing game.
- Bring a startup mentality—you can think strategically and execute at the same time.
- Enjoy wearing multiple hats and moving quickly.
- Operate with a team mentality.
- Manage your—and others—time wisely.
- Communicate with clarity.

*The Experience You Bring*

- 5+ years of experience in Digital Marketing, with a focus on B2B software or technology.
- Expert-level understanding of digital marketing channel strategy.
- At least 3 years of hands-on experience with SEO/SEM, Google Analytics, and CRM software.
- Extensive experience with marketing automation platforms and responsive website builders.

*Benefits and Perks*

- Create your own setup (keyboard, mouse, headphones, coffee device, etc). - Get what you need to make your job easier.
- Competitive salary based on experience
- Flexible vacation policy
- Health benefits
- Pre-tax commuter plan
- 401K
- MealPal plan and catered lunch Wednesday’s
- Kitchen stocked with snacks and drinks
- Walking distance to BART, Muni, and CalTrain
- An experienced leadership team with top investors
- Lots of coffee (and of course tea, if that’s your thing)

*About Sigma*

Sigma is a modern analytics & business intelligence (BI) application built for the cloud. Trusted by data-first companies, Sigma provides live access to cloud data warehouses using an intuitive spreadsheet interface—empowering business experts to ask more of their data without writing a single line of code. With the full power of SQL, the cloud, and a familiar interface, business users have the freedom to analyze data in real time without limits. Sigma is self-service analytics as it was meant to be: a single source of truth that eliminates data extracts, simplifies analysis, and drives BI adoption at every level of business.

Sigma is closing the gap between data teams and business experts. To learn more about visit sigmacomputing.com or join the conversation on Twitter @SigmaComputing.

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