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Makers of Imprint: the world's most engaging native ad unit

Makers of Imprint: the world's most engaging native ad unit

With Imprint, Sidelines is changing the foundation of digital advertising by putting user experience first. By engaging the user through great content and leading them organically to advertiser's message instead of forcing ads down their throat, Imprint delivers significantly better metrics and value to the advertiser. Simply put: Ads suck, Imprint makes them awesome.

Advertisers using Imprint can reach an audience of 220M users and engage them 10 times more than the average ad - users spend between 80-160 seconds engaging with an Imprint (vs. < 15s with regular ads). Imprint delivers 30-50% better performance metrics across viewability, interactions, clicks, conversions and message recall.
Founder @Sidelines • Led BizDev and PM teams @Xbox LIVE @Microsoft • BS in EECS @University of California Berkeley

Marios Assiotis

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