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Step by step cooking guidance app + smart kitchen OS tech

Marketing/Communication's Intern

No salary • No equity
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[Welcome to the pre-interview]

Would you want to empower people to live better lives by having access to great home cooked meals?
Do you think technology combined with great recipe experiences could enable this? (Think ‘Netflix for Cooking’ and Smart Kitchen)
Are you seeking to be a part of an all-star team dedicated to building a cause greater than ourselves?

If so, please read on.

The Communications Intern is responsible for coordinating and executing the company’s social media strategy, working across key channels including Facebook, Instagram, Twitter and LinkedIn. This person will also be responsible for coordination and building of media lists, media research, and event opportunities. This role will be instrumental in increasing our online presence and gaining visibility for the SideChef brand among its existing and potential community of users.

Responsibilities:

Social Media Community Management
- Assist with streamlining company social media accounts (e.g. Facebook, Twitter, Instagram, LinkedIn, YouTube, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
- Increase the number of followers we have on Twitter by following and engaging with potential clients and candidates.
- Monitoring and replying to Tweets from candidates and clients (initially under supervision from Manager)
- Posting Tweets on a daily basis (both job- and industry-related); and using tools like ZoHo to plan forward-looking Tweets over weekends and holidays (under supervision from Manager)
- Posting updates to the Company LinkedIn account (initially under supervision from a Manager)
- Posting photos to the Company Instagram account (initially under supervision from manager)
- Use LinkedIn polls and surveys to build our social media footprint and reputation.
- Liaising with staff internally to ensure that their company profiles are accurate and up-to date.
Posting updates to the Company Facebook account (under supervision from Manager)
Build Facebook ‘likes’ by approaching potential clients and candidates through other social media channels and email marketing campaigns.
Work with team to implement other channel-specific campaigns (e.g. uploading photos to Instagram, videos to YouTube, etc)

Communications / Public Relations
Fully support company’s PR strategy and execute it in different phases
Create and curate engaging content
Communicate and build relationships with current or prospective media contacts
Effectively utilize company’s social media and blogs
Build and update media lists and databases
Schedule, coordinate and attend various events
Perform research and market analysis activities

Coordinating and Distributing Content
Scheduling and coordinating a monthly brainstorming meeting with SideChef’s Marketing team to establish content ideas for the month ahead, and to plan for a monthly social media, editorial, marketing and blogging calendar.
Maintain a monthly social media and blogging calendar, and ensure that everyone is meeting their deadlines.
Using tools such as Webflow, Technorati and Twitgroups, identify and monitor key industry bloggers, trade journalists and twitter influencers.
Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).


Analytics
Track key social media analytics on a monthly basis, including Google Analytics, ZoHo statistics, LinkedIn company stats, etc.
Use the company’s ZoHo account to create lists of followers and to schedule tweets so that they are continuously pushed out.
Work with Manager to build monthly reporting tools on social media analytics and performance against our ‘baseline targets.

Qualifications:

Proven written communication skills, and a passion for writing both short- and long-copy.
Excellent verbal communications skills.
An interest in marketing, communications, social media or reputation management;
Familiarity with key social media tools (e.g. Twitter, Instagram, Facebook) and with Microsoft Office products (e.g. Word, PowerPoint, Excel);
An ability to consistently demonstrate our values of insight, hard work, and effectiveness in your personal approach to work;
An entrepreneurial attitude;
Excellent attention to detail and a high motivation to learn;
An ability to remain calm under pressure and a robust/resilient attitude towards challenges;
The ability to work collaboratively with a team.

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