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Tools for sales enablement. Train, coach, and support sales reps

Senior Digital Marketer

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About Showpad

At Showpad, personalities and cultures connect across oceans to create something extraordinary. As a top 10 software company in the Inc. 5,000 Europe list, Showpad is changing the game when it comes to sales enablement. Our employees create the engagement and impact that drives our success as we expand globally.

In the morning, we’re drinking San Francisco cold brew coffee with a side of Portland doughnuts – English scones for afternoon tea, and in the evening we’re toasting success with Belgian tripel Westmalle to a Chicago house tune.

About the position

As a Senior Digital Marketer, based in Ghent, directly reporting to the Global head of Digital, you play a crucial role in the future growth of Showpad. You are responsible for generating and nurturing high quality inbound leads through all available digital channels in order to drive pipeline for all regional sales teams.

Key responsibilities as Senior Digital Marketer at Showpad

* Define a solid digital marketing strategy for each of Showpad’s sales region (US, UK, EMEA)
* Translate that strategy into operational execution
* You will align with our local inbound sales team and take accountability for the regional results
* Align with our event & webinar teams to generate highly qualified attendees and make these a success
* Set up and manage our PPC campaigns on Google Adwords and Bing
* Set up and manage our social advertising campaigns on Linkedin, Facebook, Quora, etc.
* Coordinate our SEO efforts and align with the content marketing manager to improve global organic rankings, traffic, leads and ARR
* Work closely with the marketing automation manager to improve email marketing KPI’s
* Analyze website traffic behavior and set up impactful A/B tests to increase conversion rates
* Find new digital channels to further scale our inbound marketing
* Create & maintain a meaningful KPI reporting framework and provide internal stakeholders with actionable data on a daily/weekly basis

Skills we are looking for

* 3+ years of hands-on digital marketing experience
* You have proven experience in scaling inbound marketing is a must
* You have knowledge of Marketing Automation tools & Salesforce
* You have managed substantial Google Adwords accounts
* You have hands on experience and achieved positive results with SEO
* Google Analytics holds no more secrets and you have basic experience in Google Tag Manager
* You have thorough experience in setting up social advertising campaigns
* You are relentlessly passionate about digital marketing
* You are eager to challenge the status-quo and know how to thrive in a fast pacing and agile environment
* You have full professional proficiency in English
* Experience in an international B2B SaaS company is an asset

What you can expect from Showpad

Focus on Impact and Growth

We are building the future in sales and marketing where every sales person is successful. As an international scale-up, we aim for yearly double digit growth that opens many opportunities. We want people who thrive in a fast-paced, performance-driven company, who are not afraid to stretch themselves in a fun environment, and focus on impact and growth.