Avatar for Showpad

Tools for sales enablement. Train, coach, and support sales reps

Public Relations Manager

$70k – $95k AngelList Est.
Apply now
About Showpad

At Showpad, personalities and cultures connect across oceans to create something extraordinary. As a top 10 software company in the Inc. 5,000 Europe list, Showpad is changing the game when it comes to sales enablement. Our employees create the engagement and impact that drives our success as we expand globally.

In the morning, we’re drinking San Francisco cold brew coffee with a side of Portland doughnuts – English scones for afternoon tea, and in the evening we’re toasting success with Belgian tripel Westmalle to a Chicago house tune.

About this position



The Public Relations Manager will create and deliver external communication strategies to build global visibility for Showpad. In this role you will develop and support external communications that increase awareness, adoption and loyalty for customers and facilitate recruiting for employees.



Key responsibilities as the Public Relations Manager at Showpad

* Key Accountabilities

** Develop all media and industry analyst plans to drive awareness for the Showpad brand and consideration for our offerings; position Showpad as an industry thought leader
** Stay current on analyst publications, sharing key insights internally and externally as appropriate
** Ensure a consistent and clear message that is in line with the Company’s mission and values throughout relevant communication channels
** Serve as a key contributor and leader in brand messaging, voice and tone across all mediums
** Prioritize media, analysts, and influencers
** Measure, analyze, and optimize results to ensure resources are invested for the most positive impact
** Ensure quality on every level, from pitches and abstracts to bylines and press releases



* Public Relations

Execute both traditional and digital PR activities including, but not limited to, national general interest media, industry publications, social media, special events, awards, and thought leadership.

** Create and direct the production and approvals of press releases, videos, and other PR tools necessary to communicate corporate and product initiatives
** Coordinate and manage media interviews with C-level executives and clients
** Prepare executives for press and analyst interviews by developing message points and briefing documents
** Generate media interest and secure media briefings on-site at industry trade shows
** Write op/eds, bylined articles and other external communications that build corporate reputation
** Build and operationalize a PR program that encompasses all media for measurable impact of placements in tiered publications





* Analyst Relations & Influencer Marketing



Develop strong relationships with media and industry analysts as well as industry influencers to gain positive coverage of Showpad where it matters most.

** Coordinate and execute analyst engagement activities, such as inquiries, briefings, strategy advisory days, analyst tours and in-person meetings
** Track and report notable comments, interactions and coverage from all analyst and influencer activities, presenting monthly updates
** Develop a tiered strategy to drive favorable commentary, capture insights and build relationships among the most influential media and analysts
** Work closely with the other members of the marketing, product, and client success teams to develop messaging, plans, materials, communications, and other resources needed to effectively engage analysts and influencers





* Social Media



** Utilize social media to actively engage with analysts, key reporters, publications, and influencers
** Working with Content Management: share industry news via social media to promote Showpad as a thought leader; provide input, guidance, and execution assistance for the overall Social Media program



Skills we are looking for



* Must be authorized to work in the U.S.
* Bachelor’s degree
* Minimum 5 years of experience in PR
* Strong track record of media pitching and placement
* Experience creating and executing public relations plans across various media
* Social media is a big plus
* Analyst relations experience is a big plus
* Software and/or retail experience is a big plus
* Excellent verbal and written communications skills; excellent proofreading (AP) skills
* Ability to cultivate new relationships/contacts with media/analysts
* Ability to be accountable, meet deadlines, multi-task, and work under pressure, while maintaining quality
* Excellent interpersonal skills, especially when dealing with media, analysts, customers, senior executives, sales teams and business partners
* Thrives in a collaborative environment
* ‘No Excuse & Get it Done’ mentality
* Boundless energy, an endless curiosity, and willingness to learn
* Ability to work independently with minimal guidance

What you can expect from Showpad

Focus on Impact and Growth

We are building the future in sales and marketing where every sales person is successful. As an international scale-up, we aim for yearly double...