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Trade-Up to better health with personalized nutrition information

Trade-Up to better health with personalized nutrition information

For people who want an easy way to choose the right foods wherever they shop and eat, ShopWell provides fully personalized mobile and web resources that make healthy eating simple, enjoyable, practical and shareable. Unlike competing tools that offer one-size-fits-all advice, ShopWell recognizes that everyone is different and delivers actionable recommendations based on each individual’s profile, behavior and similarity to other users.
CEO at Yummly (Acquired by Whirlpool Corporation)
Total raised

$11,359,597

Funded over

6 rounds

Latest round

Oct 2015

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