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Shoelace is the world’s first customer journey retargeting platform



Co-Founder of Shoelace. Previously Business Development at Hubba, Corporate Strategy at Tim Hortons and Investment Banking at Credit Suisse

Alexander Sloan

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BSc in Statistics; data analysis consultant; logistics and routing optimisation (Johannesburg); backend Node at Hubba (Toronto); co-founder at Shoelace

Reza Khadjavi

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Co-founder & CEO at Shoelace. Previously at Hubba and co-founder at Nettoyeurs Express (sold in 2015)


Aurelie Bangard

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Passionate about all things digital, I have 6+ years of experience in digital marketing and strategy. I have worked in SEM, SEO, social media marketing & more.

Andrea Tam

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Curating a world-class customer journey as an advocate and trusted advisor for top global brands. People-First Focus. Empath. Value-Driven Servant Leadership.

Ali Qaryan

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Full-Stack Web Developer at Shoelace

Ross Willett

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I'm an enthusiastic and curious developer with a passion for programming and learning.

Serra Erkal

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McGill Economics and Psychology graduate, currently working as a Customer Success Manager at Shoelace.

Luke Hallinan

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Marketing at Shoelace

Jake A. Jardine

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Bachelor of Management and Organizational Studies, Specialization in Consumer Behaviour, Minor in Philosophy. Western University '19. Design, Coffee, Books.

Evan Lee

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Hi, I'm Evan. I'm passionate about people, leadership, and creating amazing experiences by tapping into feelings rather than general thoughts. 

Erika Cole

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Dalhousie Bachelor of Commerce Graduate 2018, Current Customer Success Manager at Shoelace

Lara Jeftic

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UWaterloo Physics, currently a Node.js developer at Shoelace

Willow Lange

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People & Operations Coordinator at Shoelace

Helena Roche

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Billing Ops, Customer Success Manager, 5 years in Investment Banking and Funds Ops

Bhavdip Chauhan

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Went to University of Waterloo

Juan Ravagli

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WLU (Economics) Grad.

Armin Karimi

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My code runs a marketing startup, a small finance firm, and a few e-commerce applications in an enterprise.
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Board members and advisors

Alex is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky.

Former team

Jane Wang

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MohammedShabbar Manek

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Kyle Lubieniecki

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