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Shoelace is the world’s first customer journey retargeting platform

Associate Digital Account Strategist (Actively Hiring)

$40k – $60k
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Continuing our search for talented individuals throughout COVID-19

The Role

As an Associate Digital Account Strategist, you'll be working with our hundreds of e-commerce merchants and direct-to-consumer brands to create compelling customer journey experiences through retargeting. You will help ensure merchants have a successful experience with Shoelace by helping them achieve their objectives, educating them about our product and investing in long-term, growth-oriented relationships.

Your day-to-day might involve analyzing customer accounts to propose new strategies and improvements to merchants’ Facebook / Instagram campaigns. You might jump on a call to help troubleshoot a problem or explain how one of our software integrations works. You’ll also have the opportunity to lead and contribute to projects that involve internal process improvements or expert content creation.

Through this role, you’ll continue to grow your digital marketing skills and expertise in ad platforms. You will participate directly in building the heart of the Shoelace experience and your efforts and learnings will help hundreds of businesses grow. Previous experience in digital marketing (Facebook / Instagram ads) will be strongly considered, but otherwise you should be confident that you can pick up and apply those skills quickly and effectively.

Key Responsibilities

  • Build strong, growth-oriented relationships with your clients: be proactive, help them reach their goals, ensure consistent brand messaging across all stages of the funnel, educate and set the right expectations

  • Create retargeting strategies based on your customers’ unique needs and build Facebook ad campaigns

  • Monitor and optimize campaign performance to meet or exceed customers’

  • KPIs and clear report results, trends, problems, and opportunities

  • Develop and maintain expert knowledge of (ever-changing) Facebook tools for building campaigns, audiences, conversion tracking, and other tools used to deliver results

  • Troubleshoot and share insights with customers, ranging from general to specific questions

  • Work on internal projects to help achieve business goals and contribute wherever the team requires

About Shoelace

We've all had that irritating experience where we buy a product online, and for months afterward we see the same retargeting ads everywhere we go. Let's face it - retargeting has become incredibly annoying. As marketers prepare for the wave of digitally native consumers to reach their greatest purchasing potential, we need a better approach for retargeting. At Shoelace, we believe that when done right, retargeting can be a memorable and engaging experience for consumers and wildly profitable for brands. We call this Customer Journey Retargeting (CJR): a personalized approach to retargeting that shows the right ad to the right customer at the right time, based on where they are in the buying journey. To learn more about CJR and our approach, check out: shoelace.docsend.com/view/y4njthg


  • Prior experience in digital marketing, eCommerce and/or social media
  • Superb client relationship management skills
  • Strong critical thinking and problem-solving skills
  • Results-oriented with a proactive and positive attitude
  • Adaptable in a fast-paced environment
  • Curiosity and passion for learning and growth

The Perks

Flexible remote work policies, social events (on and offline), Lunch and Learns, board game nights, anniversary celebrations, annual Shoelace offsite, ping pong table, dart board, book club, office snacks, fancy desk setup (Macbook, noise cancelling headphones), amazing co-workers, and so much more!!

Shoelace believes in the importance of a diverse and inclusive workplace and the positive impact it has on our products and services. We encourage all candidates to apply.

*Salary listed in CAD


Extensive health, dental, and eye coverage

Flex hours/locations

Flexible hours, work from home, and remote opportunities


3 weeks in your first year + an extra week after your 1 year anniversary

Company outings

Been to cottages, Dave and Busters, a weekend at Summer Camp, etc.


Book club, board game nights, office snacks, birthday, anniversary, and milestone celebrations/recognition, open concept office, close to the Subway/Downtown, much much more

Shoelace at a glance

Shoelace is the world’s first customer journey retargeting platform

Shoelace focuses on Advertising, Software, and Marketing. Their company has offices in Toronto. They have a small team that's between 11-50 employees.

You can view their website at https://shoelace.com or find them on Twitter, Facebook, and LinkedIn.

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