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Shoelace is the world’s first customer journey retargeting platform

Senior Digital Account Strategist

$60k – $85k • No equity
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(This position can be remote)

The Role

As a Senior Account Strategist, you'll be working with our Scale team to implement innovative retargeting campaigns on Facebook and Instagram for our fastest growing customers. The innovative strategies you work on will ultimately make their way into the core product as Shoelace automates the role of a human retargeting expert. But this won't put you out of a job! Our industry changes very rapidly, and we're always hard at work exploring bleeding-edge trends to uncover what's next. In this role, you will be participating directly in building the core of the Shoelace experience. Your efforts and learnings will help thousands of brands with their marketing. You'll also be working with the best in retargeting, and we hope you'll join us for the adventure!

Key Responsibilities

• Use your ad creativity and experience to develop innovative & successful campaigns
• Build a strong relationship with your clients: be proactive, help them reach their goals, ensure consistent brand messaging across all stages of the funnel, educate them and set the right expectations
• Continuous monitoring of results and improving of ads
• Build, manage, and scale Facebook ad campaigns that meet or exceed designated KPIs
• Run A/B split tests to optimize campaign performance and gain valuable insights about our clients’ campaigns through a data-driven approach
• Analyze ad performance and demonstrate complete understanding of all available metrics in Facebook Ad Manager dashboard to optimize towards KPIs
• Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities
• Develop and maintain a complete knowledge of (ever-changing) Facebook tools for building campaigns, audiences, conversion tracking, and other tools used to deliver results
• Stay up to date with digital marketing trends and potential new retargeting channels

About Shoelace

We've all had that irritating experience where we buy a product online, and for months afterward we see the same retargeting ad everywhere we go. Let's face it - retargeting has become incredibly annoying. As marketers prepare for the wave of digitally native consumers to reach their greatest purchasing potential, we need a better approach for retargeting. At Shoelace, we believe that when done right, retargeting can be a memorable and engaging experience for consumers *and* wildly profitable for brands. We call this Customer Journey Retargeting (CJR): a personalized approach to retargeting that shows the right ad to the right customer at the right time, based on where they are in the buying journey. To learn more about CJR and our approach, check out:shoelace.docsend.com/view/y4njthg

Qualifications

• Highly analytical and data-driven
• Detail-oriented and organized
• 2-4 years Facebook Business Manager experience
• Displays critical thinking and problem-solving skills
• Extremely goal oriented with a positive attitude and high energy
• Ability to perform well with or without detailed directions
• Must have client relationship experience
• eCommerce experience or marketing experience a plus

The Perks

Weekly team lunches, Crepes Wednesdays, monthly board game nights, anniversary parties, annual Shoelace offsite, ping pong table, dart board, book club, lunch & learns, fancy desk setup (Macbook, noise cancelling headphones) and amazing co-workers!!
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