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Shoelace is the world’s first customer journey retargeting platform

Senior Software Engineer

$110k – $130k • 0.0% – 0.1%
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Shoelace is slowly growing our engineering team. We're focused on making sure we build the right things, at the right time, for the right ecommerce merchants. We're also trying to make sure that our engineering and process gets to 💯. Hence the "slowly". If you can help with that, the area we need the most right now is in easing the load for our senior engineers. Not just to build more product but to make sure we do everything a little better. If you want to take responsibility and help the team be the best it can be, we want to hear from you.

When you apply, make sure to tell us about something you've contributed on that's in production and being used.


### What does Shoelace do?
Shoelace builds tools to help marketers tell better brand stories. The best intro into our approach and methodology is here: shoelace.docsend.com/view/y4njthg

But in short, at Shoelace we believe retargeting doesn't have to repetitive, intrusive or annoying. The best ad experiences build connections, tell a story and strengthen the brand. We're building the tools that make that easy.


### What will you do?
- Fully own features, from spec'ing to production
- Solve our customers' problems by building features that improve our platform and their experience
- Make pragmatic trade-offs every day, weighing up complex business needs against technical realities
- Help level the team up with your contributions
- Strive to make us (and you) the best team we can be
- Dig into problems, fixing them and moving the platform forward
- Take responsibility for technical direction and product vision while writing code
- Write backend code building out services which support marketing activities for thousands of users and ad spend in the many millions
- Work on a small team shipping code often
- Develop in some combination of NodeJS, C#, MongoDB, MSSQL, Docker, Redis, cloud infrastructure, CI/CD pipelines and React


### How do people succeed at Shoelace?
Shoelace is a startup and that shows in some of the things we ask from people. Every team member is responsible for Shoelace's to success and helps to set the direction of the company. As such, you need to:

- Have excitement about owning core pieces of the app
- Get your hands dirty and help out whenever you can
- Be motivated, self-directed and pragmatic
- Care enough to try and get to the "right" solution
- Understand that code is very important, but we’re building a company and software is the tool
- Strive to be your best, making opportunities to grow
- 3+ years of fulltime experience writing applications in production


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Meet your team

People you would work with in this role

Alexander Sloan

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BSc in Statistics; data analysis consultant; logistics and routing optimisation (Johannesburg); backend Node at Hubba (Toronto); co-founder at Shoelace

Reza Khadjavi

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Co-founder & CEO at Shoelace. Previously at Hubba and co-founder at Nettoyeurs Express (sold in 2015)

David Berglas

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Co-Founder of Shoelace. Previously Business Development at Hubba, Corporate Strategy at Tim Hortons and Investment Banking at Credit Suisse

Vishaal Panchhi

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Lara Jeftic

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Via
UWaterloo Physics, currently a Node.js developer at Shoelace

Armin Karimi

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Via
My code runs a marketing startup, a small finance firm, and a few e-commerce applications in an enterprise.

chelsea oswald

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Via
Product Manager at Shoelace

Bhavdip Chauhan

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Via
Went to University of Waterloo
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