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Shoelace is the world’s first customer journey retargeting platform

Digital Marketing Specialist

$40k – $65k • 0.0% – 0.05%
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### About Shoelace
We've all had that horrible experience where we buy a product online, and for months we keep seeing the same retargeting ad over and over again everywhere we go. Let's face it, retargeting has become incredibly annoying. As marketers prepare for the wave of digitally native consumers entering the market, we need a better approach.

At Shoelace, we believe it doesn't have to be this way. We believe that when done right, retargeting can be a memorable and engaging experience for consumers. *And* wildly profitable for brands. We call this Customer Journey Retargeting (CJR): a personalized approach to retargeting that shows the right ad to the right customer at the right time, based on where they are in the buying journey.

To learn more about CJR and our approach, check out: shoelace.docsend.com/view/y4njthg

### The Role
As part of our Customer Success team, you'll be analyzing dozens of customer accounts per week to propose tweaks and improvements on their Facebook retargeting campaigns with Shoelace.

You'll be relaying your learnings back to the team with proposed solutions on how to automate the work you do. But don't worry - this will not put you out of a job! Things change very rapidly in our industry, so as soon as we've automated one strategy, we're already hard at work exploring the bleeding-edge trends to uncover what comes next.

Previous experience in digital marketing or Facebook ads is a bonus but otherwise, you should be confident that you can pick those skills up quickly.
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