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Shoelace is the world’s first customer journey retargeting platform

Facebook Ads Specialist (Retargeting)

$52k – $90k • 0.0% – 0.05%
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### About Shoelace
We've all had that horrible experience where we buy a product online, and for months we keep seeing the same retargeting ad over and over again everywhere we go. Let's face it, retargeting has become incredibly annoying. As marketers prepare for the wave of digitally native consumers entering the market, we need a better approach.

At Shoelace, we believe it doesn't have to be this way. We believe that when done right, retargeting can be a memorable and engaging experience for consumers. *And* wildly profitable for brands. We call this Customer Journey Retargeting (CJR): a personalized approach to retargeting that shows the right ad to the right customer at the right time, based on where they are in the buying journey.

To learn more about CJR and our approach, check out: shoelace.docsend.com/view/y4njthg

### The Role
As a Facebook Ads Specialist, you'll be working with our Customer Success team to implement innovative retargeting campaigns on Facebook and Instagram for some of our biggest brands.

The innovative strategies you work on will ultimately make their way into the core product as Shoelace is actively automating the role of a human retargeting expert. But this will not put you out of a job! As you know, things change very rapidly in our industry, so as soon as we've automated one strategy, we're already hard at work exploring the bleeding-edge trends to uncover what comes next.

In this role, you are participating directly in building the heart of the Shoelace experience. Your efforts and learnings will help thousands of brands with their marketing. Our vision is to make expertise affordable and accessible to millions of businesses and we hope you'll join us for the adventure!

Extensive experience running Facebook ads is a requirement.
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