Avatar for Shoelace

Shoelace is the world’s first customer journey retargeting platform

Shoelace is the world’s first customer journey retargeting platform

We've all had that horrible experience where we buy a product online, and for months we keep seeing the same retargeting ad over and over again everywhere we go. Let's face it, retargeting has become incredibly annoying. As marketers prepare for the wave of digitally native consumers entering the market, we need a better approach.

At Shoelace, we believe it doesn't have to be this way. We believe that when done right, retargeting can be a memorable and engaging experience for consumers. *And* wildly profitable for brands. We call this Customer Journey Retargeting (CJR): a personalized approach to retargeting that shows the right ad to the right customer at the right time, based on where they are in the buying journey.

To learn more about CJR and our approach, check out: shoelace.docsend.com/view/y4njthg

Latest Stories and News

Google shutting down Area 120's Shoelace app on May 12

  • 9to5Google
  • 1 month ago
  • In July 2019, Google’s experimental project incubator Area 120 launched a new local meetup app that would connect users in New York City.
  • Shoelace began as an invite-only beta for iOS and Android, allowing users to plan and attend various activities around town, and potentially make new friends in the process.
  • Unfortunately, as meetups became a thing of the past, Shoelace was forced to hit pause on its operations. Now, an email sent out this morning announces that the project will be shutting down completely.
  • Today the team announces that all Shoelace data will be erased on May 12. The official FAQ gives more information on what you can expect. If you’re an active user, you can access your account up until the deprecation date, and a request to download your account data can be made through this Google form.
Google shutting down Area 120's Shoelace app on May 12
Co-Founder of Shoelace. Previously Business Development at Hubba, Corporate Strategy at Tim Hortons and Investment Banking at Credit Suisse

Alexander Sloan

Avatar for Alexander Sloan
BSc in Statistics; data analysis consultant; logistics and routing optimisation (Johannesburg); backend Node at Hubba (Toronto); co-founder at Shoelace

Reza Khadjavi

Avatar for Reza Khadjavi
Co-founder & CEO at Shoelace. Previously at Hubba and co-founder at Nettoyeurs Express (sold in 2015)


Flex hours/locations


Company outings