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Shoelace is the world’s first customer journey retargeting platform

Shoelace is the world’s first customer journey retargeting platform

We've all had that horrible experience where we buy a product online, and for months we keep seeing the same retargeting ad over and over again everywhere we go. Let's face it, retargeting has become incredibly annoying. As marketers prepare for the wave of digitally native consumers entering the market, we need a better approach.

At Shoelace, we believe it doesn't have to be this way. We believe that when done right, retargeting can be a memorable and engaging experience for consumers. *And* wildly profitable for brands. We call this Customer Journey Retargeting (CJR): a personalized approach to retargeting that shows the right ad to the right customer at the right time, based on where they are in the buying journey.

To learn more about CJR and our approach, check out: shoelace.docsend.com/view/y4njthg
Co-Founder of Shoelace. Previously Business Development at Hubba, Corporate Strategy at Tim Hortons and Investment Banking at Credit Suisse

Alexander Sloan

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BSc in Statistics; data analysis consultant; logistics and routing optimisation (Johannesburg); backend Node at Hubba (Toronto); co-founder at Shoelace

Reza Khadjavi

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Co-founder & CEO at Shoelace. Previously at Hubba and co-founder at Nettoyeurs Express (sold in 2015)
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