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Digital Health Coach

Marketing Specialist

$50k – $100k
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Job Type and Pay:

We are looking for a talented Marketing Analyst. Pay will be in accordance with abilities and experience.

> Full-time only
> Position is remote
> Must work a minimum of 4 hours within PST time zone between 9AM to 8PM PST

Required Duties:

> E-mail marketing and copywriting
> Identify profitable niche and target audiences and devise digital campaigns that engage, inform and motivate
> Leverage internal, market and user centric data to ensure that sound marketing decisions are made and that programs are appropriately analyzed
> Work closely across all functional departments to ensure the digital marketing efforts are cohesive and holistic and are contributing to building brand awareness, leading profitable growth and meeting other business objectives
> Produce new Ad Copy that drives leads and conversions, as well as coordinates with the organization’s goals and vision.
> Develop and implement innovative marketing campaigns
> Develop and manage the eCommerce digital marketing calendars ensuring stories align with the brand initiatives and create the ideal consumer journey and create all needed reporting during the process.
> Evaluate existing tools/processes the department utilizes and make recommendations and implement any changes needed to elevate the company.

Required Skills & Experience:
> Strong grasp of best digital marketing practices, tools, and techniques
> Experience with e-mail marketing and copywriting
> Proven experience in Digital Marketing or similar role
> Good knowledge of web analytics tools
> Ability to use critical thinking in pressure situations
> Ability to learn and master new skills and software, including those with complex interfaces
> Innovative and creative, with a logical and methodical approach to problem solving
> Overall passion for staying up-to-date with the latest trends and best practices
> Experience in setting up and optimizing Google Adwords campaigns
> Experience with A/B testing process and multivariate experiments
> Solid knowledge of website analytics and ad serving tools
2+ years of experience in the field
> Strong English-language communication skills
> Proficient in: Google Analytics, landing page software such as LeadPages and Unbounce, SEMRush, Facebook Advertising

> Demonstrated interest, passion, or experience in the health industry
> Previous experience managing

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