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Virtual Graphic Designer

Virtual Graphic Designer

In 2012 I moved from San Francisco to Washington DC to join the marketing team at a global organization with 23 offices. My job was to act as air traffic controller for all creative design projects. The problem I encountered daily is that employees urgently needed beautiful designs to hit their goals, and our team never had enough capacity, or agility, to meet their needs.

SAWA is a virtual graphic designer that learns a company's brand and creates marketing designs instantly. The goal is not to replace designers, but protect the brands they create and save them from non-creative busy work.
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