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Demand Generation Manager

$100k – $150k
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Sapling is looking for a Demand Generation Marketing to own the overall strategy and execution of our demand generation programs to drive top-line growth. This leader will manage a team of marketers across multiple disciplines to identify new leads for our outbound teams and coach them to succeed. This person will be a key member of the GTM leadership team and will have an active role in driving the long term success of our business.

As the Demand Generation Manager, you will:
• Develop and execute measurable integrated demand programs that drive revenue
• Bring modern, effective marketing approaches to a high velocity sales and marketing organization
• Design and implement high-impact programs that are optimized to deliver results across the marketing and sales funnel while hitting target metrics, including leads, pipeline, and high ROI campaigns
• Manage, build and develop a growing marketing operations and demand generation team including a fast growing inbound & outbound SDR teams.
• Define goals and metrics for all demand generation programs, including: lead nurturing campaigns, digital marketing programs. Interlock with sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
• Manage and optimize the marketing demand generation budget
• Work collaboratively across the marketing organization to align around demand with events and programs -- including PR, Content, Social and Product Marketing
• Own marketing technology stack; evaluate and recommend new technologies to improve process and optimize performance
• Communicate up, down and across the organization to ensure the best business outcomes from every Demand Gen priority and investment

You should have:
• 5+ years experience in a fast-paced demand generation environment, ideally with an enterprise SaaS product
• 3+ years in a leadership role with experience leading demand generation teams
• Proven track record of prioritizing and delivering demand generation results within an entrepreneurial, fast-paced environment
• Proven experience scaling demand generation programs (e.g., outbound marketing, events, lead nurturing, account based marketing (ABM), etc.)
• Able to work in fast paced work environment and juggling both short and long term priorities along with daily demands
• Ability to energize a team and engage them toward action and results
• Data driven executive who developed shared measurement and tracking of demand generation programs for marketing and sales
• Creativity to build innovative programs that engage prospects and optimize marketing dollars
• Ability to lead and communicate effectiveness of marketing campaigns to senior executives and provide recommendations for pipeline growth
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Proven record of partnering with sales to meet or exceed pipeline and revenue targets
• Team player with cross-functional project leadership skills
• Ability to leverage technology including marketing automation, web content management, web analytics, and business intelligence. Specific experience with Hubspot, Salesforce, Zoom/HG Data, Bizible, and related-technologies

About Sapling
Sapling’s Onboarding and HRIS platform helps mid-sized companies automate and elevate their employee experience, with deep integrations with all the google applications your team already knows and loves.

Why join us?
We offer a passionate and driven team backed by Tier1 investors, meaningful and transparent rewards, and an opportunity to be intricately involved in the executive team and as such, be recognized and trusted as a key team player and a thoughtful and effective leader who understands the organization and is ready to make significant, immediate contributions to the company and its value in the marketplace.

Come join us, and find out what the best work of your career could look like here at Sapling.
San Francisco
Job type
Visa sponsorship
Not Available
5+ years
Hiring contact

Bart Macdonald

Avatar for Bart Macdonald

Sapling at a glance

Sapling focuses on SaaS, Enterprise Software, Human Resources, and Hr Tech. Their company has offices in San Francisco. They have a small team that's between 11-50 employees.

You can view their website at https://www.saplinghr.com/ or find them on Twitter, Facebook, and LinkedIn.

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