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Saint Harridan closed in 2016

Saint Harridan closed in 2016

Saint Harridan is a fashion company whose goal is to lead the gender explosion/reinvention that will forever change the landscape of the industry. We specialize in masculine clothing for women and transmen, an $8 billion market we intend to capture.

Proven Opportunity
Kickstarter: $137k (goal: $87k) from 1100 people.
We "got out of the office" and traveled the US doing 3-5 day "pop-up" stores - personally having conversations with over 2000 of our target customers. We 'popped up' for 64 retail days & grossed $360k in sales.

Scaleable Go-To-Market Strategy
We learned from these conversations that customers need everyday wear - ready to wear, not custom made. Our "go-to-market" e-commerce strategy is to use pre-sales for increased brand engagement, cash flow, and reduced risk. We have successfully tested this strategy and are now raising to scale to $1m in sales.
Dedicated to socially relevant and politically conscious projects for good in the world.

Mary Going

Avatar for Mary Going
Founder/CEO @Saint Harridan . @500 Startups Batch 14. MBA from @mills-college-lorry-i-lokey-school-of-business @Goldmans Sachs Leadership Award.

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