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Identity Resolution

Identity Resolution

Roq.ad’s mission is to create an EU centric Cross-Device “API as a Service” (APIaaS) platform for (i) advertisers, (ii) media agencies, and (iii) publishers.

Executive summary:
Consumers are increasingly using multiple connected devices (desktop, laptop, tablet, smartphone, smartwatch, IP TV, IP radio, and connected home devices). All these devices create valuable user data. Roq.ad uses deterministic and probabilistic methods including proprietary algorithms and machine learning technology to (i) identify users across devices and channels with a high degree of accuracy, (ii) match all devices used by one individual to that specific user/household, (iii) build deep and broad user/household profiles, and (iv) predict user/household purchase behavior. Roq.ad follows a "privacy by design" approach with all of its products, processes, and teams. Roq.ad is compliant with German as well as European privacy regulations (certified by ePrivacy Seal GmbH as being GDPR-ready).

Bartosz Bogacki

Avatar for Bartosz Bogacki
Total raised

$330K

Funded over

1 round

Latest round

Seed (Jul 2019)

Business Development Intern (m/f)

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Software Engineer (m/f)

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