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Personalized daily vitamins based on DNA, blood levels, and Lifestyle

Head of Marketing

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We’re looking for a Head of Marketing to be the strategic leader for all customer acquisition and product marketing at Rootine. You will be an early team member at Rootine and will work closely with our founders to shape strategy and drive growth. The right person has built great marketing teams, thrives at taking ownership over responsibilities, and is excited to be an early employee that will help shape a fast-growing wellness brand.

What You'll Do

• Lead the strategy and execution of all marketing functions including paid performance marketing, email, funnel testing and optimization, media mix optimization, content and SEO
• Own revenue and the Rootine marketing budget and planning including setting growth targets, tracking, and performance analysis
• Lay the foundation and build out the Rootine marketing team infrastructure
• Build the go-to brand in personalized health and wellness to help people feel their best

Who You Are

• You have a proven track record of driving growth at DTC e-commerce brands
• You are equal parts strategist and executer with deep channel expertise and experience getting in the weeds – someone that is motivated to test and iterate to drive growth
• You love data and analytics and have demonstrated experience discovering new ways to drive growth and optimization
• You have efficiently managed both large and small marketing and media budgets.
• You are a strategic thinker who can see the big picture, understand unit economics, and carve out the right marketing approach for the customer and the company.
• You have exceptional leadership skills and proven success at building teams
• You are self-managed and resourceful – a problem solver than can recognize problems and quickly plan and execute solutions without needing oversight
• You have excellent work ethic and project management skills. You can juggle multiple priorities and roll up your sleeves to do what needs to be done to drive towards completion.
• You have an inherent curiosity in everything you do. You welcome feedback and love to learn and find creative approaches to solve complex challenges.
• You are passionate about health and wellbeing and helping people live happier and healthier lives

What Gets Us Excited

• 4-8+ years of acquisition and product marketing experience in direct to consumer e-commerce brands
• Experience at a brand within a category where there is significant competition and need for clear differentiation.
• Multi-channel fluency with expertise in paid performance marketing. You are able to drive paid performance, create SEO strategy, optimize email, advise on copy, create landing pages – all concurrently
• Experience and interest in the health and wellness industry.

Location Base: Remote OR Nashville, TN

Manager: Report to Founders

Compensation: Competitive Salary + Equity Potential for Right Candidate

Interested? Email hiring@rootinevitamins.com with subject line Head of Marketing

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