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Non-contact breathing & sleep tracker for babies

Growth Specialist - Digital Marketing - Online

₹50,000 – ₹2.5L • 1.0% – 10.0%
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The Rayiot (Raybaby) team is looking for a Marketing Specialist to join us in Bangalore, India. In this role, you'll develop and implement integrated marketing programs and campaigns targeting and nurturing existing and prospective direct customers. You will support the global business plans through these programs. You will be expected to put in place the marketing campaign calendar and execute it. Specifically, the role will require you to cover the following:

1. Social Media Engagement and Content Marketing
- Oversee development and ensure distribution of blogs and content on relevant social media channels and online groups to ensure higher viewership and readership
- Drive engagement through shares, likes, and comments on social media posts
- Optimization of content creation based on keywords, analytics, and costs
- Engage with potential and existing users to build category awareness and
- Promote Raybaby brand among social media channels specifically targeting relevant communities and groups

2. Paid Digital Media campaigns on Facebook, Google AdWords, Twitter and other online channels
- Manage and continuously optimize campaign strategies and spends to result in increased web traffic and app installs while ensuring relevant audience acquisition
- Ensure optimal campaign costs and increase efficiency in cost per installs
- Create potential audience sets and run tailored digital campaigns pertaining to the target audience set to ensure campaign effectiveness
- Analyze data and effectively leverage them to drive digital programme effectiveness
- Optimize campaigns based on data to convert them into retained users
- Consistently experiment with different strategies and channels to find the best-suited one to achieve the goals

3. Other digital marketing channels:
- Experience in Amazon channel and Walmart
- Experience with consumer product marketing
- Experience with US customer audience

4. Search Engine Optimization
- On-Page Optimization and Back Link Creation/Link Building for content
- Keyword Research, Competition Analysis

5. Offline marketing planning for stores and events
- Fresh ideas for marketing the product in stores
- Plans for grabbing eyeballs during product showcases and events.


- 2-5 years of proven track record in digital, social media and content marketing, preferably for consumer internet businesses

- Experience and great grasp of SEO/SEM, Social, Email, Affiliate marketing and Re-targeting campaigns

- Great communication and problem-solving skills. Familiarity with analytical tools like Google webmaster, Google Analytics, Apps Flyer, Mix Panel, etc.

- A potent mix of analytical and marketing skills. While the role requires an eye of detail and love for data and analytics, you would be expected to experiment with new/creative campaign ideas and marketing strategies
- A Self-starter! The role requires both management and execution skills. While you would be expected to create periodic plans and monitor results, we do equally expect you to get your hands dirty to get the job done

- Most importantly, you are a great team player with a hustling mentality and a must-do attitude. The Rayiot (Raybaby) team is looking for a Growth Specialist to join us in Bangalore, India. In this role, you'll develop, design and strategy ize for integrated marketing programs and campaigns targeting and nurturing existing and prospective direct customers
Job type
Visa sponsorship
Not Available
2+ years
Hiring contact

Ray Iot (Riot) Solutions at a glance

Non-contact breathing & sleep tracker for babies

Ray Iot (Riot) Solutions focuses on Healthcare, Artificial Intelligence, Internet of Things, and Lifestyle. Their company has offices in San Francisco and Bengaluru. They have a small team that's between 11-50 employees.

You can view their website at http://rayiot.org/ or find them on Twitter, Facebook, and LinkedIn.

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