Digital Marketer

---Assist the management in the formulation of strategies to build a lasting digital connection with consumers
---Plan and monitor the ongoing company presence on social media (Facebook, Instagram and other platforms etc.)
---Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
---Develop digital marketing plan to meet our growth, retention and other targets.
---Manage and optimise all paid acquisition channels - SEM, UAC, Facebook, web and mobile application, Retargeting etc and identify new ones.
---Be responsible for campaign budgets, bid management, audience segmentation, keyword research and creative ad copy
---Work with various teams to launch new campaigns including developing creative briefs and writing copy
---Monitor and report campaign performance
---Be actively involved in SEO efforts (keyword, image optimization etc.)
---Prepare online newsletters and promotional emails and organize their distribution through various channels
---Provide creative ideas for content marketing and website updation.
Collaborate with designers to improve user experience
---Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
---Acquire insight in online marketing trends and keep strategies up-to-date