Reverse engineering the search ads process
Content Marketing$30k – $40k • 0.15% – 0.3%
We’re taking on the search ads advertising model. That might sound crazy, but our results for considered purchases tell an exciting story. As head of content marketing you will play a leading role in understanding both our broader communication goals and audience needs, and managing the team tasked with creating impactful content that merges the two.
You will think like a demand-generating marketer, managing editor, sales enabler and SEO specialist, often in the same hour. You will create a vision and roadmap for original content as well as programming across channels and audiences, support sponsored content partnerships, define engagement metrics and leverage new technologies. You will partner closely with our internal teams as well as external partners and agencies, utilizing data analysis to develop and execute a compelling content program that will drive awareness, engagement and conversion for ReverseAds.
The best fit for this role will have experience developing and implementing a cohesive content strategy across multiple channels to ensure a flowing pipeline of globally-relevant, timely and engaging content that strengthens the ReverseAds brand and makes our value easy for our customers and prospects to understand.
ReverseAds at a glance
ReverseAds focuses on Advertising, Mobile Advertising, Advertising Platforms, and Adtech. Their company has offices in Thailand. They have a mid-size team that's between 51-200 employees. To date, ReverseAds has raised $3M of funding; their latest round was closed on March 2020.