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Reddit is home to thousands of communities, endless conversation, and authentic human connection

Product Marketing Manager, Ad Formats

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"The front page of the internet,” Reddit brings over 430 million people together each month through their common interests, inviting them to share, vote, comment, and create across thousands of communities. Come for the cats, stay for the empathy.

Reddit is looking for an enthusiastic and motivated individual to help identify and influence the products we create for advertisers. This role will work alongside Reddit’s advertising product and sales team to create impactful new features for advertisers that will expand the number of Reddit advertisers and increase advertiser retention. This person will become a key strategic figure in their product area. They will be crucial in identifying the business needs of our advertisers and working alongside product to define solutions. Lastly, they will be responsible for taking products to market and measuring the business and product outcome. In addition, this person should have a deep understanding of the digital advertising landscape.


  • Research and analyze markets, products, and competition in or to shape future advertising products
  • Identify and size product gaps and market opportunities to influence the advertising product roadmap
  • Partner with sales in order to aggregate advertiser feedback, identify trends and relay feature improvements to product
  • Lead cross-functional product launches and foster strong relationships with internal partners
  • Partner with Business Marketing and Communications to drive go-to-market through various channels and create compelling sales materials
  • Define key metrics for your product charter and launches
  • Own inbound communication channels and calendars with key stakeholders to ensure everyone is informed about feature launch dates and key functionality
  • Develop product overview documents and go-to-market plans, in collaboration with product management, marketing, communications, and sales
  • Collaborate with sales to drive and track adoption and customer performance of new products


  • Outstanding communication skills, structured thinking, and exceptional writing ability
  • Proven ability to identify customer needs and gather market feedback that can be distilled into solutions
  • Ability to develop compelling product positioning and build a go-to-market narrative
  • Knowledgeable about advertising technology
  • Strong analytical skills with experience sizing opportunities and using data to drive decisions
  • High attention to detail
  • 5+ years of experience working on advertising platforms and/or digital advertising
  • 5+ years of experience in product marketing or product management


  • Demonstrated product marketing experience in digital media and experience contributing at strategic and tactical levels
  • Deep knowledge of the digital advertising landscape
  • Strong project/program management experience to drive partnership via shared goals and aligned workstreams
  • Familiarity with major advertising platforms is a plus
San Francisco • New York
Job type
Visa sponsorship
Not Available

Employer-paid health benefits

Unlimited vacation days

Free meals

Pet care stipend

Education stipend

Childcare support

Reddit at a glance

Reddit is home to thousands of communities, endless conversation, and authentic human connection

Reddit focuses on Social Media, News, Social Bookmarking, Content, and Social News. Their company has offices in San Francisco and New York. They have a large team that's between 201-500 employees. To date, Reddit has raised $550.1M of funding; their latest round was closed on February 2019 at a valuation of $3B.

You can view their website at http://www.reddit.com or find them on Twitter, Facebook, LinkedIn, and Product Hunt.

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