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Payments/lending platform for SMEs

Content Strategist

$20k – $23k • No equity
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Reap is looking for a full-time Content Strategist.

We at Reap are looking for motivated people, comfortable within a flexible early start-up environment, capable of taking initiative and driving new ideas forward.

Reap is an online platform that allows businesses to pay for all business expenses (ie. rent, salary, suppliers, business services, etc.) through credit cards even if the receiving side does not accept cards. This allows businesses to access up to 60 days of interest-free working capital, earn cash back/travel miles and reduce the administrative process related to making payments. We are working with more than 6000 registered accounts in Hong Kong and have raised funding from institutional investors such as Global Founders Capital, Fresco VC, Hustle Fund, Oyster VC and others across San Francisco, Hong Kong, Singapore and China.

We're looking for a full-time Content Strategist to join our growing team and help bring Reap’s incredible story and value proposition to life. This person is a strong strategic thinker with outstanding editorial writing capabilities. Someone who will embody and empower the brand’s voice through thought leadership. Someone who thrives on big challenges and responds with big creative solutions.

This is an exciting opportunity for individuals who want to work at a fast-paced, funded, startup and contribute to the strategic direction of the company. If you’re entrepreneurial, ambitious and a versatile content writer looking to have immediate hands-on responsibilities and work with both the product, design and sales/marketing teams in driving growth, this is your opportunity to build a platform and scale a company.

Pay will be competitive and based on strong talent and experience.

You might enjoy this role if you:
• You will support the team in crafting a voice for Reap, across all of our channels, that is consistent with our brand, establishes thought leadership, and builds trust among our community
• You will apply intelligence, wit and heart to make complex services and value propositions understandable, relatable and deeply relevant
• You will help conceive, lead and execute content initiatives, researching and producing them in consultation with Reap subject matter experts, industry experts and creative team members – as well as helping to manage and edit third-party content partners
• You will translate big creative ideas that cross channels, audiences and buyer stages into content that compels customers and prospects to take action
• You will use analytics, trending data, and qualitative audience insights to inform future planning and content development. Have a deep understanding of SEO methodologies
• You will partner with the leading companies to identify new ways to syndicate and surface the best and most relevant content to our readers, driving exposure, engagement and conversion
• Assisting with research and implementation of content for organic SEO success while monitoring Reap’s keyword rankings and occasionally addressing site health issues.
• You will maintain the agility and flexibility to write everything from eBooks and white papers to blog posts and podcasts to articles and educational digital experiences
• You will contribute to marketing materials that promote content, including web pages, landing pages and emails
• You will work collaboratively in a fast-paced environment and successfully managing multiple projects simultaneously
• You will take ownership of projects assigned and ensure they meet agreed deadlines to agreed standards

Qualifications
• 0-2 years of experience in creating content and link building in a B2B environment or a technology company, preferably Fintech
• Extensive knowledge of SEO writing best practices with a clear and compelling writing voice, in both Chinese and English
• The ability to multitask and wear many hats in a startup environment with high organizational skills and a deadline-focused attitude.
• Excellent writing and editing skills as well as exceptional communication skills overall.
• Experience writing for SEO to help drive and improve SERP rankings.
• Familiarity with Ahrefs or similar tools is a plus.

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