This is a community-generated profile. If you would like to claim it, please log in or sign up.
Avatar for Reaction


Addressing one of humanity’s most basic needs: shelter.

Addressing one of humanity’s most basic needs: shelter.

We are building hardware & software to (re)meet 
a basic human need: shelter. Our initial product is the Exo Shelter System – a smart, highly portable solution that is light enough to be moved by hand and packs more connectivity than a modern home.

The foundational component is the Exo shelter itself; a two-piece unit that flat packs to allow for easy transportation/storage, and can be set up in less than 2 minutes -- without the need for tools or heavy machinery. To complete the ecosystem, we also offer Camp, our inventory & asset management system. A dedicated Camp app allows for communication within a network of Exos, enabling real-time reporting and system control. And that's for a single deployment or an entire inventory.

Reaction is so disruptive within the disaster response, workforce, and recreation spaces, we've captured the attention of FEMA, NASA, and Apple -- and happily accepted invitations to visit them all.

Michael McDaniel

Avatar for Michael McDaniel
Designer, inventor, & strategist. Former Expert Associate Partner @ McKinsey, Digital Expert @ Obama administration, and Principal Designer @Frog Design.
Total raised


Funded over

5 rounds

Latest round

Series A (Feb 2015)

Reaction hasn't added any jobs yet

Get notified when Reaction posts new jobs.

Find a startup job