Head of Marketing

More than half of all new televisions are being sold to businesses.
But to use them, businesses either need to improvise (think Chromecast and an old Android, or a DVD player playing on loop) or spend tens of thousands of dollars on racks of hardware and bespoke software. Yes, it's really that bad.

But it's easy with Raydiant.
At Raydiant, our hardware and cloud software unlocks the power these displays by making it easy to display media (like video or music), information (like menus or flyers), and interactive content (like teleconferencing or whiteboards) at a price that any business can afford.

We're growing like crazy and we need your help.
Founded in April 2017, Raydiant enjoys support and financial backing from top strategic and technology investors, including Bloomberg, Inc., Transmedia Capital, 8VC, Atomic VC, and Ron Conway. Our customers include Wahlburgers, Chick-fil-A, Harvard University, the Dallas Mavericks, CiCi's Pizza, and Westin. Our team consists of seasoned engineers and executives with deep backgrounds in relevant industries.

Your work will be woven into the fabric of how thousands of businesses create physical experiences for their customers and guests.

Our core values excellence, respect, integrity, resourcefulness, and a hearty sense of fun & play undergird the choices we make as individuals and as a company.

Objectives of this role:
You will lead and build out our digital marketing center.
You will manage the demand generation funnel and the monthly, quarterly, and yearly MQL goals.
You will focus on our overall web experience and how we can create an online experience for our future customers like no other company in the world.
You will be the one responsible for seeing the future and figuring out what our next 2-3 digital marketing channels might be.
You will work closely with the product marketing team to ensure our site architecture matches our overall product positioning and product feature framework.
Build a predictable marketing funnel we can rely on.
You will manage the overall CPL and CAC metrics of the business closely ensuring we hit the best ROI possible for each of our campaigns
You love building up our brand in addition to the ROI-focused portions of your role.

In the first 30 days:
You'll get acquainted with the team and hit the ground running. Your first campaign will be up and out the door.
You'll form an opinion on our current and future web architecture and work closely with the team that will be working to overhaul our web experience.
You'll understand our current sources of web traffic and develop estimates for growth for each of these channels.
You'll get very familiar with our sales team and what is fueling their funnel today.

In your first 60 days:
You will have shown results on the growth of our web metrics.
Built trust with your team and have them all working in unison together in order to achieve your growth goals.

In your first 6 months:
You will have earned the respect of your team and build up a world class marketing team around you.
The team will look to you as a leader across marketing, sales, product and customer success.
You will have a close relationship with the sales team and will have made significant progress toward helping them make our funnel predictable, knowing that if we add more into the top of our funnel we can be confident we can get more out of the bottom.
You'll become a reliable advisor to our product team, helping them understand the things you care about as a digital marketer and how you run your business.

About you and what type of skills you'll need:
You have deep experience on all things digital and have worked on website that attract a high volume of website conversions.
You have used conversational marketing in your previous roles and understand the overall impact it can make to businesses around the world.
You know how to build teams and manage employees.
You have frameworks and ways of working from your past experiences that you can pick up and bring to Raydiant where you will take these to the next level.

You're an analytical marketer and love spending your days thinking conversion rate metrics and different UI patterns that create amazing digital experiences.

You move fast and even though you love those tools, you believe almost anything can be solved with Zapier and Google Sheets.
You love building up a brand and are a great storyteller.