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Price comparison & decisioning software/websites

Price comparison & decisioning software/websites

Ratio is a software developer making decision and comparison engines mainly for the financial services sector. The firm provides software used by all of the UKs leading price comparison websites as well as their own rapidly-growing site choosewisely.co.uk. In 2014 the firm branched out, adapting their decisioning technology into fashion and conversion rate optimisation, dabbling with designer underwear and artificial intelligence along the way.

Tara Flynn

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Co-founder and COO @ Ratio

Marc Biles

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Ran Special Projects at privately-owned venture firm the Richmond Group until 2013. Led management buyout of Ratio in fall of 2013.

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