Head of Channel Marketing

We are RateSetter

One of the world's largest peer-to-peer lenders. We have worked hard over the past five years to democratise lending with the aim of helping all Australians achieve more with less. We have made some great strides, reaching $500 million in lending, over 100 employees, growing at 100% year-on-year - and we're barely getting started. $1 billion in lending is firmly in our sites, and we are committed to making financial services more rewarding to every Australian.

We believe the financial system has become bloated and inefficient, and are using technology and data to give value - and power - back to the consumer.

The ambition is huge and the only way we can do this is by bringing the best people in the world to help us get there. That's where you come in.

Requirements

One of RateSetter's key paths to market is by its third party vendors and Brokers. Following some amazing product improvements and great hires, our team is now achieving record performance almost every month. Our marketing team has been supporting them with useful marketing and design collateral, but we are now looking for an expert B2B marketer to partner closely with our sales team and build a clear marketing journey for our third party customers.

Highlights

* You’ll be responsible for driving growth in our Broker, Automotive and Renewable Energy Finance channels through highly engaging inbound and outbound B2B marketing initiatives
* You’ll work closely with channel owners and product managers to define the marketing mix and communications required to keep RateSetter top of mind, including product launches, updates and seasonal promotions
* You’ll work on dedicated projects to improve engagement with brokers and installers, including rolling out new partner programs and a low touch referral model
* Role reports directly to the CMO and will manage and grow a team


What you’ll be doing

* Work with channel owners and product managers to plan and deliver best in class marketing programs to acquire, nurture and engage our broker and merchant base
* Plan, manage and deliver an integrated marketing program that supports acquisition and engagement activities across our personal, car and renewable energy loan products through third party channels
* Lead the development and optimisation of brand collateral and marketing tools (e.g. calculators) to meet the needs of each channel and improve engagement with prospective customers at the point of sale
* Manage RateSetter’s presence at industry and partner events
* Build partnerships with aggregators and large partners to drive high engagement and opportunities to speak with their active member base more often
* Content ideation, creation and distribution

About you

* Demonstrated success in a B2B marketing role in a fast scaling business
* Proven record of delivering measurable results that drive business growth
* Experience work in start up or scale up environment highly desirable
* Strong email marketing and event management experience
* Demonstrated experience using data, research and analytics to surface opportunities for business partners
* A proactive and entrepreneurial mindset

Benefits

What's life like at RateSetter?

Still wondering whether you'd enjoy being a part of our team? Here's a few great reasons:

* We value openness and ideas more than anything else, it doesn't matter who you are in the business, we want your input
* There are amazing opportunities here for people who are intelligent and hard-working. We're growing so fast right now we may not know exactly what the right role will be for you in two years time, but given our aims, we bet it would be something incredible.
** (E.g our first software engineering hire joined as a developer and is now running a team of 20 amazing engineers)

* A sincere purpose which every person here truly believes in
* A great group of driven and intelligent colleagues
* Amazing office location in the heart of the CBD
* Great social events and a well stocked fridge on Friday
* The RateSetter boat which we take out on Fridays (yes you heard me)


But ultimately, a fun environment where everyone believes in what they're doing and have boundless opportunities to progress.

Come take a look for yourself!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.