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Innovative market research software and consulting for brand building

Innovative market research software and consulting for brand building

Protobrand is a technology-powered market research and branding consultancy committed to advancing how the world uncovers human truths. Through our proprietary survey software, Meta4 Insight®, we rejuvenate traditional quantitative research with deep-seated System 1 insights. We work with leading global brands across industries to uncover decisive insights that propel brands to unparalleled success.

Meta4® Insight features a range of System 1 measurement tools enhanced by AI to uncover and analyze the deep-seated emotions that drive consumer behavior. Nonverbal thoughts and feelings are captured through visual metaphor elicitation exercises that yield rich verbal qualitative data, which is then mined with AI-powered text analytics to reveal meaning, and develop a quantified output. Implicit associations are measured with response latency questioning to gauge gut reactions to brands. Emotional responses to various stimuli are recorded and analyzed using automatic facial coding.

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