Avatar for Protobrand

Innovative market research software and consulting for brand building

Website
Location
Company size
11-50 people
Company type
Private Company
Market
Market Research

Protobrand careers

Innovative market research software and consulting for brand building
Protobrand is a technology-powered market research and branding consultancy committed to advancing how the world uncovers human truths. Through our proprietary survey software, Meta4 Insight®, we rejuvenate traditional quantitative research with deep-seated System 1 insights. We work with leading global brands across industries to uncover decisive insights that propel brands to unparalleled success.

Meta4® Insight features a range of System 1 measurement tools enhanced by AI to uncover and analyze the deep-seated emotions that drive consumer behavior. Nonverbal thoughts and feelings are captured through visual metaphor elicitation exercises that yield rich verbal qualitative data, which is then mined with AI-powered text analytics to reveal meaning, and develop a quantified output. Implicit associations are measured with response latency questioning to gauge gut reactions to brands. Emotional responses to various stimuli are recorded and analyzed using automatic facial coding.

Chief Technology Officer

In office • Amsterdam
6 days ago

Client Services Representative

Amsterdam
€40k – €80k • No equity
1 month ago

Philip Granof

Avatar for Philip Granof