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Reinventing the hardware store

Reinventing the hardware store

We're making transformative home-improvement projects accessible to all.

Primer is reinventing the hardware store for the mobile generation. We believe everyone should have a hand in making their ideal space, so we're building AR tools for planning and previewing inspiring projects from home. Forget all those trips to the hardware store: our complete kits arrive at your door with personalized step-by-step instructions that make it easy to jump right in.

We're a well funded, early-stage startup—founded by product leaders from Facebook and Google—aiming to remake a $500B retail industry.
Founder at Primer. Let's be excellent to each other.
Founder & CEO at Primer

Software Engineer

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Marketing & Growth Lead

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Supply Chain Manager

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