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Secure Legal Software Made Easy

PPC/ Adwords / Digital Marketing Manager

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PracticePanther is the #1 rated law practice management software in the world. PracticePanther is designed to be intuitive, easy to use, and user-friendly. We’re catered for attorneys, from solo practitioners to mid-sized law firms. PracticePanther combines the capabilities of client and case management, time tracking, billing, expense management, payment processing, calendaring, and much more together.

The PPC/ Adwords / Digital Marketing Manager

We are looking for an online PPC expert who can manage our entire online lead generation. We run PPC campaigns across multiple channels and are looking for someone to optimize our existing campaigns to improve our results, using key metrics to track your performance (CPC, CPL, CPA, ROI, etc…).

Responsibilities include, but not limited to:

Lead the creation, implementation, optimization, and measurement of ad copy, creative, landing page, conversion funnel, bid modification, and audience targeting tests and enhancements.
Lead and implement media strategies including, but not limited to, Google Ads, Bing Ads, Retargeting, and more.
Reach these attainable goals by 4 months:
Increase SQL’s by 10%
Reduce the cost per SQL by less than 10%
Increase the conversion rate of our highest performing landing pages by 10%
Increase website traffic with content marketing or any other means by 15%
All lead generation is accurately tracked through campaign names and salesforce reports
Develop a strategic roadmap for paid search, with development of internal keyword and ad level tracking.
Develop, evaluate, and implement A/B testing - Work with designers and marketing team to concept new landing page designs and optimization of conversion funnels.

Required Experience

5+ years’ experience in digital marketing and PPC optimization
Advanced understanding and use of Google Adwords, Google Webmaster Tools, Google Search Console, Google Analytics,, Google Tag Manager.
Advanced understanding and use of Bing Ads, Facebook Ads, Retargeting
If you have any experience with Twitter Ads, Instagram Ads, or LinkedIn Ads, it’s also beneficial, but not required
Optional - Understanding of Salesforce and its reports
Advanced knowledge of HTML and CSS preferred but not required.

If you’re goal and number oriented, adhere to deadlines, deliver results, and love analyzing data and analytics, this job is for you!

The salary is dependent on your experience and resume. If you feel like you could be a good fit, let's have a conversation.

PracticePanther currently offers competitive salaries, 4% match on 401k options, Aetna healthcare, VSP vision packages, Sun Life Dental, PTO, and an amazing culture full of high energy and self-starting individuals.
Miami • Aventura
Job type
Visa sponsorship
Not Available
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PracticePanther at a glance

Secure Legal Software Made Easy

PracticePanther focuses on SaaS, Software, and Legal Tech. Their company has offices in North Miami Beach. They have a small team that's between 1-10 employees.

You can view their website at http://practicepanther.com

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