Avatar for PracticePanther

Secure Legal Software Made Easy

PPC/ Adwords / Digital Marketing Manager

Apply now
PracticePanther is the #1 rated law practice management software in the world. PracticePanther is designed to be intuitive, easy to use, and user-friendly. We’re catered for attorneys, from solo practitioners to mid-sized law firms. PracticePanther combines the capabilities of client and case management, time tracking, billing, expense management, payment processing, calendaring, and much more together.


The PPC/ Adwords / Digital Marketing Manager

We are looking for an online PPC expert who can manage our entire online lead generation. We run PPC campaigns across multiple channels and are looking for someone to optimize our existing campaigns to improve our results, using key metrics to track your performance (CPC, CPL, CPA, ROI, etc…).


Responsibilities include, but not limited to:

Lead the creation, implementation, optimization, and measurement of ad copy, creative, landing page, conversion funnel, bid modification, and audience targeting tests and enhancements.
Lead and implement media strategies including, but not limited to, Google Ads, Bing Ads, Retargeting, and more.
Reach these attainable goals by 4 months:
Increase SQL’s by 10%
Reduce the cost per SQL by less than 10%
Increase the conversion rate of our highest performing landing pages by 10%
Increase website traffic with content marketing or any other means by 15%
All lead generation is accurately tracked through campaign names and salesforce reports
Develop a strategic roadmap for paid search, with development of internal keyword and ad level tracking.
Develop, evaluate, and implement A/B testing - Work with designers and marketing team to concept new landing page designs and optimization of conversion funnels.


Required Experience

5+ years’ experience in digital marketing and PPC optimization
Advanced understanding and use of Google Adwords, Google Webmaster Tools, Google Search Console, Google Analytics,, Google Tag Manager.
Advanced understanding and use of Bing Ads, Facebook Ads, Retargeting
If you have any experience with Twitter Ads, Instagram Ads, or LinkedIn Ads, it’s also beneficial, but not required
Optional - Understanding of Salesforce and its reports
Advanced knowledge of HTML and CSS preferred but not required.


If you’re goal and number oriented, adhere to deadlines, deliver results, and love analyzing data and analytics, this job is for you!

The salary is dependent on your experience and resume. If you feel like you could be a good fit, let's have a conversation.

PracticePanther currently offers competitive salaries, 4% match on 401k options, Aetna healthcare, VSP vision packages, Sun Life Dental, PTO, and an amazing culture full of high energy and self-starting individuals.
Location
Miami • Aventura
Job type
Full-time
Visa sponsorship
Not Available
Hiring contact

PracticePanther at a glance

Secure Legal Software Made Easy

PracticePanther focuses on SaaS, Software, and Legal Tech. Their company has offices in North Miami Beach. They have a small team that's between 1-10 employees.

You can view their website at http://practicepanther.com

Similar jobs to PPC/ Adwords / Digital Marketing Manager at PracticePanther

Avatar for Ocean Financing
Connecting business owners with alternative and creative financing
Avatar for Carson Life
All natural health and beauty products company focused on the Hispanic market
Avatar for NWTM Management
A boutique investment manager focused on developing uncorrelated products and strategies
Avatar for BudgetPolitan
Empowering a healthy financial lifestyle - all in one place
Avatar for BluWave Network
Value Creation Information and Insights for Privately Backed Businesses
Avatar for Hubspring Health
Mobile HIPAA compliant resource mgmt and communication platform
Avatar for Fashom
Personally styled budget-friendly clothing based on size and fit AI model
Avatar for hustlemyad
Hustlemyad where you can Promote, Sell, and Buy