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Mixed Reality Location Based Entertainment

Mixed Reality Location Based Entertainment

Our product focus is creating extraordinary out-of-home experiences by incorporating virtual reality (VR) and augmented reality (AR) with best practices in immersive digital and themed entertainment. POP will produce new themed immersive location based attractions that were impossible to create until now. Our experiences will feature admired pop culture brands and content, given our access and ability to licence popular IP.

We have developed a new mixed reality attraction blueprint around several concepts. Key design tenants include high production value, active engagement, wow moments, emerging technology, driven by story, emotionally connecting, disruptive, dynamic, shareable and programmable.
Valuation

$8M

Funded over

1 round

Latest round

Seed (Jan 2015)

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