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Data Science meets Social Advertising

Data Science meets Social Advertising

With recent changes in social media away from organic and towards paid media, Polygraph has applied its social data platform to programmatic ad tech. We have found a market fit by helping brands migrate ad dollars from display and other antiquated advertising outlets to Facebook. Two scenarios are resonating with customers currently: corporate branding/social engagement campaigns and solutions for multi-unit retail.

The product consists of advanced analytics tools, machine learning, ad triggering, and real-time reporting.
Valuation

$1.8M

Funded over

1 round

Latest round

Seed (Apr 2010)

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