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Pollen provides Velocity Capital to app developers

Pollen provides Velocity Capital to app developers

In the fast-moving world of apps, early access to capital is crucial to success and growth. Payments from app stores to developers can take up to 67 days, which means app developers need to find alternative sources of capital to fund user acquisition campaigns in the critical post-launch phase. Currently this is often through personal loans, or deploying venture capital very inefficiently. Pollen’s financial technology platform taps into our clients’ verified sales data to calculate their daily revenue from the App Store. Pollen’s credit scoring algorithms and risk-monitoring systems use this real-time information to make credit decisions, paying the developer 95% of their earned revenue every seven days, while waiting to collect funds directly from the App Store. App developers can then use their revenue for any purpose: reinvesting the cash into a paid user acquisition campaign or product development, or simply just to extend cash runway e.g. ahead of an investment round.

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