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Attribution for Podcast Marketing

Attribution for Podcast Marketing

Podcast advertising is at an inflection point as it passes half a billion in total market size. Publishers can no longer rely solely on direct response advertisers to get to a billion and beyond. Brand advertisers, without the aid of discount codes, have no idea if podcasting is effective. Podsights provides the attribution and reporting that digital marketers expect to attract new advertisers, reduce churn, and increase CPMs. We work with some of the largest podcast publishers handling millions of downloads a month. The founding team includes a founder of Embedly which was acquired by Medium and a former seller at HowStuffWorks.

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Sarah Cotenoff

Avatar for Sarah Cotenoff
Cofounder @Podsights. Previously Engineering @Medium, @Embedly.
Founder @Podsights. Previously @Medium, Founder @Embedly