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Augmented Reality based early learning toys, games and kits for kids

Sr. Creative Content Writer

₹12L – ₹18L
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PlayShifu is one of the fastest-growing tech-toy startups in the global toy industry. We create educational AR-based experiences for children 2-10 years old and are here to revolutionize early learning. If helping build a company that will fundamentally transform an industry is exciting to you, read on!

Our workplace is a creative environment where we celebrate new ideas and blue-sky thinking while exploring day-to-day agile success and failure. We strive to create exceptional products and foster creativity—because we believe building up a brilliant team produces the best work.

We’re seeking out an equally conceptual, hands-on and experienced writer to tackle a range of content deliverables, from ideation for products to integrated campaigns to multi-touchpoint activations. This role will require the ability to manage multiple deadlines, turn around projects quickly, and take data and trends and turn them into new thinking.

• Deliver compelling content across channels and platforms—above-the-line, below-the-line, on-the-line, when there is no line, etc.
• Maintain a consistent brand voice while still writing copy that feels fresh and new, personalized and friendly, clear and knowledgeable.
• Collaborate with the marketing, design, and product teams to deliver outstanding creative content on time, every time.
• Digest test learnings and feedback to optimize content and turn around edits quickly.
• Work with people across the whole company, and with other Storytellers, as the ultimate team player.

About You:
• 5+ years of experience in creative copywriting (a product company experience is a must).
• Proven experience working on multiple types of content, with a well-curated portfolio.
• Proven ability to create compelling campaigns, lead campaigns and create blue sky ideas that can propel a startup in exciting and relevant directions.
• Start-up experience is a major plus.
• A fan of creativity who’s inspired by tech trends, startup news, and cool content in general.
• A thoughtful questioner who thinks outside the box and knows when to push back vs when to keep it moving.
• Loud-and-proud grammar geek with a strong opinion on the Oxford comma.
A Bachelor's Degree in a relevant field of study.

About Us:
We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!

Meet your team

People you would work with in this role

Vartika Goel

Avatar for Vartika Goel
Marketeer @PlayShifu | ex-Marketeer @KTM India, @Bajaj Auto | Honed my skills at @Indian Institute of Foreign Trade (IIFT)

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