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Augmented Reality based early learning toys, games and kits for kids.

Senior Copywriter

₹12L - ₹18L • No equity
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PlayShifu is one of the fastest-growing tech-toy startups in the global toy industry. We create educational AR-based experiences for children 2-10 years old and are here to revolutionize early learning. If helping build a company that will fundamentally transform an industry is exciting to you, read on!

Our workplace is a creative environment where we celebrate new ideas and blue-sky thinking while exploring day-to-day agile success and failure. We strive to create exceptional products and foster creativity—because we believe building up a brilliant team produces the best work.

We’re seeking out an equally conceptual & hands-on Copywriter to tackle a range of copy deliverables, from ideation for products to integrated campaigns to multi-touchpoint activations. The Senior Copywriter will be responsible for building the brand and creating new, exciting content daily. This role will require the ability to manage multiple deadlines, turn around projects quickly, and take data and trends and turn them into new thinking.

Copy and content sit at the center of a lot of what we do as a business, so being able to work across teams and for many different stakeholders is key. While PlayShifu is growing quickly, we’re a lean team that relies on testing and learning plus a massive amount of collaboration and communication.

We’re in search of a true jack/jill-of-all-trades who’s comfortable writing anything from UX/UI content to direct email, blog articles to packaging directions. If you’re in the know when it comes to toys & games, tech, or digital marketing, you may be a great fit!

• Deliver compelling copy across channels and platforms—above-the-line, below-the-line, on-the-line, when there is no line, etc.
• Maintain a consistent brand voice while still writing copy that feels fresh and new, personalized and friendly, clear and knowledgeable.
• Collaborate with the marketing, design, and product teams to deliver outstanding creative content on time, every time.
• Digest test learnings and feedback to optimize copy and turn around edits quickly.
• Work with people across the whole company as the ultimate team player.

About You:
• 3+ years of experience in creative copywriting (a product company experience is a must).
• Proven experience working on multiple types of content, with a well-curated portfolio.
• Proven ability to create compelling campaigns, lead campaigns and create blue sky ideas that can propel a startup in exciting and relevant directions.
• Start-up experience is a major plus.
• A fan of creativity who’s inspired by tech trends, startup news, and cool content in general.
• A thoughtful questioner who thinks outside the box and knows when to push back vs. when to keep it moving.
• Loud-and-proud grammar geek with a strong opinion on the Oxford comma.
A Bachelor's Degree in a relevant field of study.

About Us:
We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!

Meet your team

People you would work with in this role

Vartika Goel

Avatar for Vartika Goel
Marketeer @PlayShifu | ex-Marketeer @KTM India, @Bajaj Auto | Honed my skills at @Indian Institute of Foreign Trade (IIFT)

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