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Augmented Reality based early learning toys, games and kits for kids.

Sr Digital Marketing Manager

₹20L – ₹25L • 0.1% – 0.1%
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At PlayShifu, getting the word out and reaching parents across the world to tell them the Shifu story is a super exciting role! Brand creation is done online these days, and the digital marketing team is at the center of it all!


What You Will/Can Do:

- Ideate strategy around digital campaigns on various social media channels
- Manage team to plan, execute and maintain PPC campaigns on Facebook, AdWords, Instagram etc.
- Constantly analyze data and draw insights to plan and review campaigns to meet objectives
- Manage multiple marketplaces from digital customer acquisition perspective (NA, Europe)
- Work with a calculated approach and conduct A/B tests to optimize
- Devise and execute strategies to further PlayShifu's brands online reach
- Grow brand following on social media channels
- Analyze and work with a global audience (US, UK, Canada, etc.) 

What We Are Looking For:

- 5+ years of experience in Digital Marketing, specifically PPC (Facebook, Google)
- Experience in working with the West Audience (US) and serving ads on FB there
- Experience in handling 50L-2cr INR of monthly budget
- Remarkable aptitude to learn
- Exceptional analytical rigor
- Nimble on feet
- Ability to motivate and manage a team


What We Offer:

- More than market remuneration
- A global audience to work with
- Be part of a small core team of a fast growing AR startup, creating next-gen products for kids
- A fully stocked kitchen, team events, happy hours and more!

Meet your team

People you would work with in this role

Vartika Goel

Avatar for Vartika Goel
Marketeer @PlayShifu | ex-Marketeer @KTM India, @Bajaj Auto | Honed my skills at @Indian Institute of Foreign Trade (IIFT)

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