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China Consumers Intelligence

China Consumers Intelligence

PJdaren (评价达人) is China’s first Advocacy-Marketing platform that help brands engage Everyday Influencers to build trust, spark Consumers Generated Content (CGC) and reach new customers.

At PJdaren we partner with brands to sample products on hyper-targeted subgroups of our community of Everyday influencers. In turn, influencers test and review those products online and offline. Our gamified platform encourages them to answer market research surveys and engage with brands on social media by writing reviews, posting pictures, creating videos and joining others brand’s missions. Essentially becoming brand ambassadors for the brands.

PJdaren enable brands to easily turn their ideal consumers into brand advocates, engage them with in-person brand experiences, and amplify their advocacy through social media, generating double-digit brand lifts and strong ROI.
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Vela Song

Avatar for Vela Song
Founder @评价达人 - Pjdaren.com • Studied at @Korea Development Institute, @Fudan University Of Shanghai, China

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