Marketing & Growth

Marketing & Growth will be responsible for building and leading company’s initiatives around user acquisition, engagement, retention, as well as measurement and insights.

This role will be a mission-critical part of our small team that manages all aspects of growth and marketing of our product. You will work closely with the product team and CEO and will have significant impact on revenue and growth metrics. This is a great opportunity for a qualified and passionate candidate looking to build a practice from the ground up to grow with a young company.

The successful candidate must have a strong background in mobile and affinity for social. This is an equity only position prior to funding, then full salary with benefits.

Responsibilities:
• Overall strategy for growth and engagement, from inception to execution, including measurement and reporting
• Develop insights and lead ideation, evaluation and implementation of a queue of a/b tests and other optimizations across acquisition channels, product elements, and communications touch points that drive improvements in user activation, engagement, retention, and conversion metrics
• Measure and iterate user engagement, behavior, and conversion in funnels using tools like Google Analytics, MixPanel, and Flurry. Serve as a “key customer” and help guide specifications for instrumentation, tagging, and other analytics implementation elements
• 3rd-party tool sourcing, evaluation, and selection
• Develop and communicate metrics and reports directly to the CEO

We want to talk to you if:
• You’re very outgoing and social: you love talking to strangers and making new friends
• You have exceptional communication, negotiation and relationship management skills; you have a way with people
• You’re an operational mastermind, you’re hands-on, strategic, quick to action, self-motivated and results-oriented
• You have a track record of sales, marketing or business development success
• You've been part of a social startup and helped with initial growth and user acquisition
• Have a large network of universities and/or local businesses is a plus