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Hotwire for Restaurants

Hotwire for Restaurants

Business Summary
Phyrefly is a yield management & marketing platform akin to Hotwire for restaurants.  Restaurants provide our private dining community with offers of up to 40% off in order to fill empty tables and drive revenues during slow periods of business.
Overhead is a major driver of cost in a restaurant setting whether all tables are full or half of the tables are empty.  Covering that overhead is a daily concern for restaurant managers and owners as a result. 

Phyrefly allows restaurants to post offers to Phyrefly diners in a completely customizable manner.  Controlling what is offered, when it is offered, and when it is redeemed allows restaurants to re-gain control and drive business exactly when they need it.  Consumers can search for offers based on location, type of food, price point, etc. but ultimately do not see the restaurant’s name until the offer is booked.  Blacking out the name serves as a way for restaurants to protect their brand equity.
8+ years sales experience in healthcare technology and market research sales 11 years of small business experience in equine breeding; 100% bootstrapped

Josh Krogh

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Nine years in high-growth technology companies.  Primary expertise in leading cross-functional teams, product management, & project management

Jay Flood

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