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Helping ranchers make profits building healthy grasslands

Helping ranchers make profits building healthy grasslands

PastureMap helps ranchers make profits while building healthy grasslands. If all grasslands globally were managed to their full potential, we could reverse atmospheric carbon to pre-industrial levels within 20 years. We use simple, mobile records with intelligent analytics to make ranchers more productive. By digitizing records and bringing in aerial imagery and sensor data, we are building a platform for a better meat industry and helping reverse climate change by regenerating grasslands and soils.

Traction: 9000+ farms in 40 countries since launching in 2016. Founders are Stanford GSB, McKinsey, KKR, Google, Twitter. Team includes Stanford CS, Stanford Earth Systems, and experienced ranchers. Funded by Ovo Fund, Ulu Ventures, Stanford StartX Fund, Mulago Foundation, Echoing Green, SV2, Telluride Venture Fund, TEC Ventures.

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George J. Lee

Avatar for George J. Lee
CTO, co-founder of @PastureMap. MIT PhD. Analytics lead and manager at @Google, @Twitter. Won USDA Innovation challenge for best app using USDA data.
CEO and Co-Founder @PastureMap. Helping ranchers make profits building healthy grasslands. (McKinsey, KKR, Stanford MBA, MS in Agriculture).