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Head of Growth & Marketing

$80k – $120k • 0.0% – 0.15%
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At Passfolio, we’re democratizing access to crypto and US-backed assets to people around the world. As our Head of Growth, you’ll directly impact the success of the company.


You will:

- Work directly with the founding team and be responsible for user acquisition.
- Have the resources to run and test as many different growth bets as you can think of
- Grow and manage a team (currently 3 people, plus a roster of contractors) responsible for executing your growth strategy
- Be responsible for growth spend - run your own budget, metrics, evaluation, strategy


Responsibilities:

- Be responsible for driving user growth using whatever (moral and ethical) means possible
- Define a budget, get it approved and monitor performance to budget and performance marketing spend ROI
- Manage existing and develop new growth strategies across multiple teams (e.g. design, events, partnerships) or hire new teams / contractors to execute
- Work with the analytics team to measure, analyze and report on the results of these efforts to inform future growth strategies and product development
- Appropriately prioritize growth initiatives to reach goal
- Drive a strong focus on performance and a bias toward action - know the data, be in the details and ruthlessly execute
- Maintain an excellent understanding of our users and prospective users, to discover the core patterns that encourage them to join and remain active
- Set a high bar and build strong collaborative relationships with other team members
- Be able to work, fail and learn quickly


Experience desired:

- Experience running multiple different growth strategies at once (influencers, content, social media, video, events, etc.)
- Experience managing a budget or marketing spend for growth
- Experience in analytics, both performance marketing + product - we use Branch.co, Amplitude and Firebase/BigQuery
- Experience managing a team
- Experience working in a startup


Ideal experience:

- Experience growing a company to 100K+ users
- Experience working in fintech

Salary and equity commensurate with experience.

Meet your team

People you would work with in this role

Yijiang Qian

Avatar for Yijiang Qian
General Manager at Passfolio, Credit Karma, Wells Fargo, Stanford, Harvard. Experience with strategy, ops & growth across industries.

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