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International, premium brands

Digital Marketing Associate

$55k – $70k
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The Company:

Pangaea builds & distributes premium, international-first consumer brands directly to customers around the world. We are a fast growing startup based in Los Angeles with a common goal of building ultra-quality products at a fraction of luxury prices.

The Role:

Reporting into the Director of Growth, Paid Social Associate will be responsible for driving efficient acquisition across Facebook and Instagrams for emerging brands under the Pangaea umbrella. This entails implementing and testing against best practices for user acquisition, conversion optimization, A/B testing, creative iteration, and streamlining processes across all owned channels.

Who We’re Looking For:

A data driven marketer with tactical expertise in Paid Social acquisition marketing, specifically within Facebook and Instagram. You should be comfortable identifying opportunities for launch audience targeting, understanding creative-based performance swings, working across multiple brands, and handling the day-to-day execution.

Core Responsibilities:

Manage and execute strategic acquisition campaigns across Facebook and Instagram
Daily use of in-platform analytics tools at the channel level to optimize and improve performance
Identify opportunities to test new audiences for incremental growth
Collaborate cross-functionally to iterate upon copy and ad creative across ad placements
Understand retention metrics affected by audience testing and create roadmap for new initiatives, promo testing, and funnel optimization
Partner with rest of marketing team in execution of cross-channel marketing campaigns such as giveaways and partnership support

1+ years experience and proven success in digital marketing
Bachelor’s degree required
Highly analytical, with a deep understanding of Paid Social KPIs and optimization levers
Self-starter with ability to thrive in a fast-paced environment
Excellent organizational skills and ability to manage multiple projects
Strong attention to detail

Experience in a fast-paced startup or agency environment
DTC, e-commerce, or subscription e-commerce experience

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